Executive Intelligence
Your company knows something. Your market has never heard it.
Research and writing for executive teams, produced by someone who has spent a career inside executive offices. Benchmark studies, industry reports, executive briefs. The kind with real evidence in them.
The smartest thing said at your company this quarter died in a conference room
It happens everywhere. A leadership team sees a shift coming eighteen months before the trade press does. Somebody has customer data nobody has looked at sideways. Somebody learned an expensive lesson the hard way and can tell you exactly what it cost.
None of it leaves the building. Meanwhile the same company publishes a blog post called "Five Trends to Watch."
That gap between what an organization knows and what its market knows it knows is the most underused asset on the balance sheet. Closing it is the whole job here.
This is not content
Content is what a company produces when it has nothing to say. You can generate eight competent pages about almost any industry in about four minutes now, and everyone knows it. Which is exactly why generic content has stopped working.
What can't be generated is evidence. A survey of 140 people in your industry that nobody else has run. An interview with your own VP of Operations that surfaces something she has never said out loud. A benchmark your competitors would pay to see.
The question isn't whether you can produce a white paper. It's whether anyone has a reason to read yours.
That's the standard here. If a piece of research wouldn't make a prospect stop and think that you understand their business better than their own team does, it isn't worth publishing and we won't publish it.
Six things worth publishing
Most engagements start with the wrong question: what do we want to say. The right question is what does our buyer desperately want to understand.
Benchmark Study
How do we compare to our peers?
Original survey data on what companies in your category are actually doing.
State of the Industry
What is changing, and how fast?
The flagship annual publication that makes you the reference point.
Executive Outlook
What is coming next?
A forward view your leadership can defend in front of customers and boards.
Cost and ROI Report
What is this problem costing us?
The report that turns a vague concern into a budget line.
Risk and Compliance Brief
What are executives not paying attention to?
Short, urgent, highly forwarded.
Decision Guide
How should an organization make this call?
The buyer's guide that frames the category on your terms.
What it costs
Three ways to work together. Every engagement includes source documentation, an executive summary, and two rounds of revision.
Executive Brief
$3,000
Typically delivered within 10 business days of kickoff
Three to five pages on a single issue, trend or decision. Built from one executive interview and focused research. The right way to start if you want to see the work before committing to more of it.
Signature Report
$8,500
Typically delivered within 20 business days of kickoff
Eight to twelve pages. Two to three executive and subject-matter interviews, competitive and source research, a defensible point of view, and recommendations your sales team can lead with.
Original Research Study
From $22,000
Typically 6 to 8 weeks, depending on survey fielding
Survey design, fielding, analysis, and a fourteen to twenty page report with real charts and real findings. The asset a competitor cannot reproduce, and the one that keeps earning for years.
Launch Kit
Add $3,000
Delivered with the report
Landing page copy, two emails, six LinkedIn posts in the executive's voice, five graphic concepts, sales talking points and a thirty day distribution plan.
The retainer
Executive Intelligence Retainer
$2,750 a month
Four Signature Reports a year, a quarterly strategy session to decide what's worth publishing next, and an ongoing thought partner in between. Category exclusivity available.
This is an outsourced research function, not another marketing vendor. Most organizations don't need a full-time person for this. They need someone senior, four times a year, who already understands the business.
How it works
Executive Intelligence Session
Ninety minutes to find what you know that your market doesn't, and which format fits. You leave with a written topic brief either way.
Proposal and scope
A fixed price, a fixed page count and a delivery date you can put on a calendar.
Kickoff and interviews
Your executives and subject-matter experts, on the record. This is where the material that can't be researched comes from.
Outline approval
You approve the argument before a word of draft gets written. Nobody gets surprised at the end.
Draft, review, revision
Two rounds included. Source documentation provided so every claim can be checked.
Publication and handoff
Final report, executive summary and a distribution plan your teams can run.
Who this is for
CEOs and founders whose companies have genuine expertise and no one internally who can extract it.
Professional services firms competing on credibility rather than price. Associations that need benchmark reports, member surveys and annual industry publications. B2B organizations where buyers are trying to make a difficult, expensive decision and would welcome help making it.
If your company sells something a buyer has to think hard about, this works. If it sells something a buyer picks off a shelf, it probably doesn't, and I'll tell you that on the first call.
Start with ninety minutes
The Executive Intelligence Session is $750. We work out what your organization knows that the market needs to hear, which format fits, and what evidence you already have sitting in a drawer. You leave with a written one-page topic brief whether or not we go further.
Book a project within sixty days and the $750 credits toward it.